Lifted Spirits Insights · published 12 August 2026

What do adults actually choose to connect over?

Across 5,386 completed Lifted Spirits profiles with at least one selected interest, ordinary repeatable activities led the public findings. Walking appeared on 59.4% of profiles, music on 52.2% and gaming on 30.7%.

5,386Completed profiles in frozen sample
59.4%Selected walking
12 August 2026Analysis date

PUBLIC HEADLINE FINDINGS

Ordinary, repeatable interests lead the public summary.

These three findings are published openly with the sample and limitations attached. Members could select more than one interest.
0%share of profiles100%
Walking59.4%
3,197 profiles
Music52.2%
2,811 profiles
Gaming30.7%
1,655 profiles
Source: frozen aggregate of 5,386 completed Lifted Spirits profiles with at least one selected interest, analysed 12 August 2026. This is a community sample, not a representative UK population survey.
01

The strongest public signal is that common ground does not have to be unusual.

Walking was selected by 3,197 of the 5,386 profiles in this analysis and music appeared on 2,811. Familiar interests can be useful because they are easy to repeat and do not require adults to invent a completely new identity before meeting people.

This does not prove that walking or music causes friendship. It shows that adults in this Lifted Spirits sample often chose ordinary activities as things they would be comfortable connecting around.

02

Gaming is a genuine adult friendship route in this sample.

Gaming appeared on 1,655 profiles, or 30.7% of the sample. That supports treating social gaming as a real path into repeated contact rather than an unrelated niche sitting outside wider adult friendship.

The finding is one reason Lifted Spirits Gaming sits inside the wider Lifted Spirits community rather than being positioned as a separate parent brand.

03

Public proof stays open. The complete decision layer sits in the full report.

This page publishes the strongest headline findings, the sample, methodology, privacy boundary and limitations so the research can be checked and cited responsibly.

The full report contains the complete safe category table, deeper interpretation, organisational implications and slide-ready charts. That layer is licensed by request rather than released as an unrestricted CSV or full JSON export.

04

Methodology and privacy.

This is a frozen analysis of completed Lifted Spirits profiles with at least one selected interest when the report was produced. The sample contained 5,386 profiles created between 15 December 2024 and 12 August 2026. Percentages use 5,386 as the denominator and members could select more than one interest, so percentages do not add to 100%.

Lifted Spirits is UK-based and this community sample is predominantly UK, but it also includes adults outside the UK. Geography was not used as an inclusion rule and the report should not be read as a national UK survey.

Only aggregate counts were used. Names, locations, private writing, private conversations, profile text and individual-level records are excluded. More personal categories can be withheld even when they are numerically large enough to report.

  • Population: completed Lifted Spirits profiles with at least one selected interest in the frozen report snapshot
  • Sample size: 5,386
  • Profile creation range: 15 December 2024 to 12 August 2026
  • Analysis date: 12 August 2026
  • Multi-select question: one member can appear in multiple interest counts
  • No member-level or private content included
05

Limitations matter as much as the headline.

This is a Lifted Spirits community sample, not a nationally representative survey of UK adults. People who join a friendship and peer-support community are not necessarily representative of adults who never seek a community like this.

The profile taxonomy also shapes what members can choose. These figures are best used to understand this community and generate better questions about adult friendship, not to claim that 59.4% of all UK adults prefer walking as a way to make friends.

Important distinction

Community data is not national evidence.

These findings describe a stated, frozen Lifted Spirits sample. They should not be presented as UK population estimates or proof that a particular activity will create friendship for an individual.

Read our community and safety terms

Common questions

Useful answers before you move on.

Is this a representative survey of UK adults?

No. It is an analysis of 5,386 completed Lifted Spirits profiles with selected interests. Lifted Spirits is UK-based, but the community sample also includes adults outside the UK.

Can one person count towards more than one interest?

Yes. Interests are multi-select, so a member who selected walking, music and gaming contributes to all three category counts.

Did this report use private writing or conversations?

No. The report uses privacy-safe aggregate profile interest selections. Private writing, private conversations and individual-level records are excluded.

How can an organisation access the complete report?

Use the Lifted Spirits research library to request the full report, an organisational-use licence or bespoke aggregate analysis. The unrestricted public CSV and full JSON export are no longer offered.

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