Advice should be useful before it sells anything.
Editorial guides should answer the reader’s actual question, explain trade-offs, avoid false certainty and make it clear when a product is unnecessary.
HOW WE PUBLISH
Useful advice, original research and commercial recommendations should all be held to different standards.
This page explains how Lifted Spirits separates community research from opinion, protects private member information, handles affiliate links and decides what is useful enough to publish.
Research needs a visible sample, method and limitation.
Every Lifted Spirits Insights report should state who was included, the date range, denominator, aggregation method and what the result cannot prove.
Having access to private data does not make it publishable.
Public research should prefer intentionally collected or safely aggregated signals. Identifiable member content stays private unless there is an explicit, appropriate reason and consent to publish it.
Affiliate revenue should be separated from the evidence.
Affiliate links are disclosed. Recommendations should be based on fit, usefulness and clear reasons, not which product pays the highest commission.
How Lifted Spirits Insights uses community data
Published Insights reports use aggregate findings with explicit inclusion rules. Sample sizes and date ranges are shown on the report itself, and the figures are described as Lifted Spirits community findings rather than national UK population estimates.
Where a question is multi-select, the report should say so clearly. Where a result is observational, the wording should not imply causation.
What stays out of public research by default
- Private messages and chat content
- Private journal entries
- Identifiable support conversations
- Small groups where publication could expose an individual
- Sensitive findings without a clear public-interest reason and adequate aggregation
Corrections and updates
If a published figure, methodology description or product claim is materially wrong, the page should be corrected rather than silently left in place. Significant content updates should carry an accurate modified date, and structured data should match the visible page.
How affiliate recommendations are handled
Some resource pages contain affiliate links. If a reader buys through one, Lifted Spirits may earn a commission at no extra cost to the reader. That commercial relationship does not change the requirement to explain who the product is for, who should skip it and when buying nothing is the better option.